About Us
Airwalk is a pioneer in the skateboard industry, founded in 1986 by George Yohn and Bill Mann to produce more functional, more durable skate shoes. With freedom, individuality, and an adventurous spirit at its core, this brand meets young people’s needs for extreme sports equipment through continuous innovative design. Airwalk not only sells products, but it also advocates skateboarding culture and the active lifestyle of the extreme sports community, including skateboarding, skating, surfing, BMX, skiing, BASE jumping, and off-road motorcycles.
Rebranding Goals
The new Airwalk is no longer just a skateboard brand, but a brand dedicated to inspiring exploration, individuality, questioning authority, and showing self-expression.
We will work with cultural brands and artists to provide cross-disciplinary experiences and events to help young people express their individuality freely in various environments.
Through innovative products and services, we will give people more choices, help them break through themselves, and enjoy a more diversified and enriched life.
Timeline
New Visual Identity
This is Airwalk’s new logo, which combines the letter “A” with a circle. The logo is based on the brand’s key phrase, the independent way of thinking and acting (rebellious).
Redesign Process
New Ventures
